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With the kickoff to summer right around the corner, American consumers are gearing up to welcome the new season by finalizing their summer plans and seasonal bucket lists. To better understand shoppers’ planned activities and spending habits this summer, RetailMeNot conducted a survey of over 1,000 U.S. adults.

Our survey revealed that 50% of consumers utilize the spring to plan their activities and to-dos for the upcoming summer. Additionally, a whopping 95% of consumers stated that they intend to partake in various summer activities this year, including going to the beach or hosting summer gatherings. This suggests that the majority have already filled their calendars and are eagerly anticipating a bustling, activity-filled summer.

To dive deeper into consumers’ anticipated summer plans, we inquired about their upcoming activities. The top 10 activities consumers have in store for this summer include:

As they continue to finalize their upcoming summer plans, 43% of American consumers are also preparing to celebrate various life events including graduations, weddings, baby showers, anniversaries and more. On average, shoppers plan to allocate $1,515 for these life event-related purchases such as formalwear, travel expenses, home goods and other household necessities. The projected average spending for these major life events this summer is as follows:

Fashion, Marketing, Tecnology

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