About Us

About Us

Founded in 2020, My-coupons began with a spark of curiosity and a relentless drive for innovation.

Our founder and CEO, Ben Adams, noticed the growing trend of people sharing coupon codes on Twitter and Facebook.

However, the process was chaotic and overwhelming for shoppers trying to navigate through the sea of codes.

Determined to make saving money simpler and more accessible, Ben created My-coupons a platform designed to organize and streamline the way people find and use coupons. Initially, our website utilized Twitter’s API to track popular codes, ranking them based on social media mentions.

Today, My-coupons has evolved far beyond its social media roots.

Our platform now harnesses the power of a vast community of savers—one we invite you to join.


How We Save You Money

At My-coupons, our mission is simple: to help you save on every purchase. We achieve this through a variety of innovative methods:

Cently Browser Extension: Our Cently extension automatically tests and applies the best discount at checkout, saving you the hassle of manually entering multiple codes.


Verified Coupons: Our dedicated Coupon Operations team meticulously inspects every new code to verify its authenticity and provide detailed usage instructions. Our algorithms also optimize coupon rankings on our merchant pages multiple times a day to ensure you always get the best possible discounts.


Brand Partnerships: We’ve built strong, long-standing relationships with major retailers like Uber Eats, Total Wine, eBay, ColourPop, and Instacart.

These partnerships, some of which span over a decade, allow us to offer exclusive coupons that you won’t find anywhere else.


Exclusive Deals: Through close collaboration with our brand partners, we source special deals that are only available on My-coupons. In return, we help these brands drive additional sales and attract loyal new customers.


Research and Resources: Beyond just saving you money, we’re committed to empowering our community with knowledge. We publish original research on eCommerce, personal finance, and online shopping strategies, and our learning hub is a go-to resource for millions of savvy shoppers.


More About Our Partners
My-coupons collaborates with over 5,000 merchant partners to negotiate exclusive deals and discounts. We provide these partners with exposure to a broad audience of potential customers through our targeted email newsletter, browser extension, and website. Additionally, we work with top-tier publications and journalists to further amplify these partnerships.

Our business model is built on connecting consumers with the best deals from select retailers.

These retailers pay us a small fee for driving traffic to their online stores.

This win-win alliance benefits everyone: merchants gain new customers, shoppers score fantastic deals, and we continue to invest in our platform and team to bring even more savings to our community.

© Copyright 2025 My Coupons LTD